Every morning starts with something.
For some, it's an alarm. For others, a child. For someone else — a phone.
And for a few — it’s tea.

Matcha isn’t a drink for rushing.
It’s not made for a to-go cup. It’s not sweet, not instant, and doesn’t promise superpowers.
But it does have something rare: its own rhythm. One that isn’t dictated from the outside.

When speed isn’t everything

Most things in our day are built to push us forward.
But sometimes, we need something that lets us pause — even briefly.

Matcha isn’t a miracle.
It’s just something you prepare slowly.
With your hands. With your eyes. Without your phone.
A short moment that belongs only to you.

Ceremonial means something

These days, everything comes with labels: “premium,” “natural,” “craft.”
But words don’t always carry weight.

Ceremonial matcha is a very specific thing.
It’s made from the first young leaves, hand-picked.
It’s stone-ground, vibrantly green.
With a taste that doesn’t need anything added.

At MIMA, we only use the word “ceremonial” when we can back it up.
Because it means something — to us too.

Not a solution. Just a choice.

Matcha won’t save you from stress.
But it’s a good choice.
To start your day with less noise.
With one thing done quietly.
And sometimes, that’s enough.