[{"data":1,"prerenderedAt":512},["ShallowReactive",2],{"gql:data:CC16b7mbZkNFxCDL6X6DHGY1V4iMBOFneYwAg0E732Y":3,"gql:data:Wt8XU9lQp25vAyoVrSwsXopSdhvfVSPTVOmN1gSPArg":85,"gql:data:BfYCZp6-VAX1oSObJztV3abqx6lHaVfLe-ll9M3hXLg":461},{"_site":4,"allMenuCtas":34,"allMenuItems":40,"allFooterLinks":68,"allCategories":79,"eventAnnouncer":80},{"globalSeo":5,"favicon":8,"faviconMetaTags":10,"locales":31},{"siteName":6,"titleSuffix":7},"MMA Matcha","| MiMA 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order",[],"Black",{"article":86},{"_allSlugLocales":87,"_allPublishTranslationLocales":92,"_modelApiKey":95,"author":96,"createdAt":97,"category":98,"id":99,"excerpt":100,"body":101,"image":380,"readTime":396,"title":397,"slug":89,"publishTranslation":39,"noIndex":81,"seo":398},[88,90],{"value":89,"locale":32},"not-all-matcha-is-the-same",{"value":91,"locale":33},"vsa-matcha-ni-enaka",[93,94],{"value":39,"locale":32},{"value":39,"locale":33},"article","Tali","2026-04-07T16:55:02+02:00",[],"bIXIDJN_TwqzXYZX6wi9Bg","\u003Cp data-start=\"206\" data-end=\"345\">If you’ve ever stood in front of a shelf or browsed online wondering why one matcha costs three times more than another — you’re not alone.\u003C/p>\n\u003Cp data-start=\"347\" data-end=\"463\">At first glance, it’s the same green powder.\u003Cbr data-start=\"391\" data-end=\"394\">But the differences are real, measurable — and noticeable in the cup.\u003C/p>",{"blocks":102,"links":103,"value":104},[],[],{"schema":105,"document":106},"dast",{"type":107,"children":108},"root",[109,116,121,125,135,158,162,166,170,174,178,186,193,200,204,208,212,216,220,224,228,232,236,240,244,264,268,272,276,280,284,288,308,312,316,320,324,328,332,339,346,353,360,364,368,372,376],{"type":110,"level":111,"children":112},"heading",2,[113],{"type":114,"value":115},"span","Where the difference begins: the plant",{"type":117,"children":118},"paragraph",[119],{"type":114,"value":120},"Matcha quality is determined long before it reaches the mill.",{"type":117,"children":122},[123],{"type":114,"value":124},"Ceremonial-grade matcha comes from tea leaves that are shaded for 20–30 days before harvest.\nDuring this period, the plant produces more chlorophyll — resulting in a vibrant green color — and more L-theanine, an amino acid responsible for a smooth, non-bitter taste and a calm, sustained sense of alertness.",{"type":117,"children":126},[127,129,133],{"type":114,"value":128},"Only the youngest, top leaves are harvested — and only during the first spring harvest, known as ",{"type":114,"marks":130,"value":132},[131],"emphasis","ichibancha",{"type":114,"value":134},".\nEach subsequent harvest results in:",{"type":136,"style":137,"children":138},"list","bulleted",[139,146,152],{"type":140,"children":141},"listItem",[142],{"type":117,"children":143},[144],{"type":114,"value":145},"less chlorophyll",{"type":140,"children":147},[148],{"type":117,"children":149},[150],{"type":114,"value":151},"less L-theanine",{"type":140,"children":153},[154],{"type":117,"children":155},[156],{"type":114,"value":157},"a more bitter profile",{"type":117,"children":159},[160],{"type":114,"value":161},"Cultivar — the specific tea plant variety — also plays a role.\nSamidori, Okumidori, Yabukita — each produces a distinct flavor profile.",{"type":117,"children":163},[164],{"type":114,"value":165},"Similar to wine: all grapes, but not the same result.",{"type":110,"level":111,"children":167},[168],{"type":114,"value":169},"Grades explained — what they actually mean",{"type":117,"children":171},[172],{"type":114,"value":173},"Unlike wine or coffee, matcha does not have a standardized grading system.\nWhich is why the term “ceremonial grade” alone doesn’t guarantee quality — what matters is what’s behind it.",{"type":117,"children":175},[176],{"type":114,"value":177},"In practice, matcha falls into three broad categories:",{"type":117,"children":179},[180,184],{"type":114,"marks":181,"value":183},[182],"strong","Culinary grade matcha",{"type":114,"value":185},"\nUsed for blending — smoothies, baking, desserts, sweetened lattes.\nThe flavor is stronger and often more bitter, which works well when combined with other ingredients.\nColor tends to be more muted, sometimes slightly yellow-green.",{"type":117,"children":187},[188,191],{"type":114,"marks":189,"value":190},[182],"Premium (café) grade matcha",{"type":114,"value":192},"\nA middle ground.\nGood enough to drink, commonly used in cafés for matcha lattes.\nBalances cost and quality for everyday use.",{"type":117,"children":194},[195,198],{"type":114,"marks":196,"value":197},[182],"Ceremonial grade matcha",{"type":114,"value":199},"\nThe highest quality.\nSmooth, naturally slightly sweet, with umami depth and no pronounced bitterness.",{"type":117,"children":201},[202],{"type":114,"value":203},"It can be enjoyed on its own — and works equally well with milk.\nThe key difference is that the flavor remains clean and balanced regardless of how it’s prepared.",{"type":110,"level":111,"children":205},[206],{"type":114,"value":207},"Origin is not decoration",{"type":117,"children":209},[210],{"type":114,"value":211},"“Japan” on the label is not just a geographic note.",{"type":117,"children":213},[214],{"type":114,"value":215},"It reflects tradition, climate, and the expertise of growers.",{"type":117,"children":217},[218],{"type":114,"value":219},"Uji (Kyoto) has over 800 years of history producing tea specifically for matcha.\nNishio (Aichi), Kagoshima in the south — each region has its own microclimate that shapes the leaf’s profile.",{"type":117,"children":221},[222],{"type":114,"value":223},"Matcha without a clearly stated origin — or with vague labeling — is a reason to pause.",{"type":117,"children":225},[226],{"type":114,"value":227},"Not because other origins are inherently bad.\nBut because without transparency, you don’t know what you’re buying.",{"type":110,"level":111,"children":229},[230],{"type":114,"value":231},"Freshness: the factor most people overlook",{"type":117,"children":233},[234],{"type":114,"value":235},"Matcha is not a stable product.",{"type":117,"children":237},[238],{"type":114,"value":239},"Once exposed to air and light, it begins to oxidize — losing color, aroma, and part of its chemical profile.\nNot over months, but within weeks.",{"type":117,"children":241},[242],{"type":114,"value":243},"This makes the following essential:",{"type":136,"style":137,"children":245},[246,252,258],{"type":140,"children":247},[248],{"type":117,"children":249},[250],{"type":114,"value":251},"milling or packaging date",{"type":140,"children":253},[254],{"type":117,"children":255},[256],{"type":114,"value":257},"proper storage",{"type":140,"children":259},[260],{"type":117,"children":261},[262],{"type":114,"value":263},"how quickly it reaches you",{"type":117,"children":265},[266],{"type":114,"value":267},"Powder that was milled a year ago and sat in storage is not the same as freshly milled matcha from the current season.",{"type":117,"children":269},[270],{"type":114,"value":271},"There’s also testing.\nFor the EU market, compliance with standards for pesticides and heavy metals matters.",{"type":117,"children":273},[274],{"type":114,"value":275},"Matcha that has been independently tested in EU laboratories — with accessible results — is not the same as matcha backed by vague or unverifiable certifications.",{"type":110,"level":111,"children":277},[278],{"type":114,"value":279},"Is it worth paying more?",{"type":117,"children":281},[282],{"type":114,"value":283},"It depends on how you use it.",{"type":117,"children":285},[286],{"type":114,"value":287},"If you’re using matcha in:",{"type":136,"style":137,"children":289},[290,296,302],{"type":140,"children":291},[292],{"type":117,"children":293},[294],{"type":114,"value":295},"smoothies",{"type":140,"children":297},[298],{"type":117,"children":299},[300],{"type":114,"value":301},"baking",{"type":140,"children":303},[304],{"type":117,"children":305},[306],{"type":114,"value":307},"lattes with syrups or sweeteners",{"type":117,"children":309},[310],{"type":114,"value":311},"… higher-grade matcha often won’t make a meaningful difference.\nIts subtleties get lost in the mix.",{"type":117,"children":313},[314],{"type":114,"value":315},"But if you drink matcha on its own — or want a clean, balanced flavor even in a latte — the difference becomes clear.",{"type":117,"children":317},[318],{"type":114,"value":319},"Lower-quality matcha tends to be bitter, flat, and one-dimensional.\nWhich often leads to the conclusion: “matcha isn’t for me.”",{"type":117,"children":321},[322],{"type":114,"value":323},"In many cases, it’s not matcha.\nIt’s the quality.",{"type":110,"level":111,"children":325},[326],{"type":114,"value":327},"How to read a matcha label",{"type":117,"children":329},[330],{"type":114,"value":331},"Four things to look for:",{"type":117,"children":333},[334,337],{"type":114,"marks":335,"value":336},[182],"Origin",{"type":114,"value":338},"\nJapan, ideally with a specific region (Uji, Nishio, Kagoshima).",{"type":117,"children":340},[341,344],{"type":114,"marks":342,"value":343},[182],"Cultivar",{"type":114,"value":345},"\nNot always listed, but when it is, it signals transparency.",{"type":117,"children":347},[348,351],{"type":114,"marks":349,"value":350},[182],"Grade",{"type":114,"value":352},"\n“Ceremonial grade” should be explicitly stated — terms like “organic” or “premium” don’t indicate quality level.",{"type":117,"children":354},[355,358],{"type":114,"marks":356,"value":357},[182],"Freshness",{"type":114,"value":359},"\nMilling or packaging date.",{"type":110,"level":111,"children":361},[362],{"type":114,"value":363},"Conclusion",{"type":117,"children":365},[366],{"type":114,"value":367},"More expensive matcha isn’t always better.",{"type":117,"children":369},[370],{"type":114,"value":371},"But the difference between categories is real — and you can taste it.",{"type":117,"children":373},[374],{"type":114,"value":375},"Before buying, ask yourself:\nwhat are you using it for?",{"type":117,"children":377},[378],{"type":114,"value":379},"That answer will tell you more than any price per gram ever will.",{"alt":381,"url":382,"width":383,"height":384,"responsiveImage":385},"Pet smerov matche v različnih odtenkih zelene, od kulinarične do ceremonialnega reda","https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png",1671,940,{"srcSet":386,"webpSrcSet":387,"sizes":388,"src":389,"width":390,"height":391,"aspectRatio":392,"alt":381,"title":393,"bgColor":394,"base64":395},"https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MjE6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=1440 360w,https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MjE6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&w=1440 720w,https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MjE6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&w=1440 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Matcha","title",{"attributes":403,"content":13,"tag":405},{"property":404,"content":397},"og:title","meta",{"attributes":407,"content":13,"tag":405},{"name":408,"content":397},"twitter:title",{"attributes":410,"content":13,"tag":405},{"name":411,"content":412},"description","If you’ve ever stood in front of a shelf or browsed online wondering why one matcha costs three times more than another — you’re not alone. \n At first glance, it’s the same green powder. But the diffe...",{"attributes":414,"content":13,"tag":405},{"property":415,"content":412},"og:description",{"attributes":417,"content":13,"tag":405},{"name":418,"content":412},"twitter:description",{"attributes":420,"content":13,"tag":405},{"property":421,"content":422},"og:image","https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?auto=format&fit=max&w=1200",{"attributes":424,"content":13,"tag":405},{"property":425,"content":426},"og:image:width","1200",{"attributes":428,"content":13,"tag":405},{"property":429,"content":430},"og:image:height","675",{"attributes":432,"content":13,"tag":405},{"property":433,"content":381},"og:image:alt",{"attributes":435,"content":13,"tag":405},{"name":436,"content":422},"twitter:image",{"attributes":438,"content":13,"tag":405},{"name":439,"content":381},"twitter:image:alt",{"attributes":441,"content":13,"tag":405},{"property":442,"content":32},"og:locale",{"attributes":444,"content":13,"tag":405},{"property":445,"content":95},"og:type",{"attributes":447,"content":13,"tag":405},{"property":448,"content":6},"og:site_name",{"attributes":450,"content":13,"tag":405},{"property":451,"content":452},"article:modified_time","2026-04-07T14:55:02Z",{"attributes":454,"content":13,"tag":405},{"property":455,"content":456},"article:publisher","https://www.facebook.com/mimamatcha",{"attributes":458,"content":13,"tag":405},{"name":459,"content":460},"twitter:card","summary",{"_allArticlesMeta":462,"allArticles":464},{"count":463},8,[465,486,494],{"_modelApiKey":95,"id":466,"category":467,"excerpt":468,"image":469,"title":484,"slug":485,"publishTranslation":39,"noIndex":81},"T_Vtw6cASUydJ2sAErAT8g",[],"\u003Cp>Most matcha sold as \"ceremonial grade\" doesn't deserve the label. The reason is simple: ceremonial grade is not an official Japanese standard. Here are five things that actually matter when choosing matcha.\u003C/p>",{"alt":470,"url":471,"width":472,"height":472,"responsiveImage":473},"MiMA Ceremonial Matcha, Uji, Kyoto","https://www.datocms-assets.com/144498/1756353533-mimamatcha-ceremonial-matcha-5.jpg",1280,{"srcSet":474,"webpSrcSet":475,"sizes":476,"src":477,"width":478,"height":479,"aspectRatio":480,"alt":470,"title":481,"bgColor":482,"base64":483},"https://www.datocms-assets.com/144498/1756353533-mimamatcha-ceremonial-matcha-5.jpg?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&fp-x=0.5&fp-y=0.65&w=448 112w,https://www.datocms-assets.com/144498/1756353533-mimamatcha-ceremonial-matcha-5.jpg?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&fp-x=0.5&fp-y=0.65&w=448 224w,https://www.datocms-assets.com/144498/1756353533-mimamatcha-ceremonial-matcha-5.jpg?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&fp-x=0.5&fp-y=0.65&w=448 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Kjoto","#c37926","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBxQIEgcNBw8GDgYIDQ4RDQgOCBEJEg4YFxMZGBYfFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAACAAEH/8QAFhABAQEAAAAAAAAAAAAAAAAAAAER/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8A0KQsGEPpdqhYtKhBctf/2Q==","How to choose good matcha","how-to-choose-good-matcha",{"_modelApiKey":95,"id":99,"category":487,"excerpt":100,"image":488,"title":397,"slug":89,"publishTranslation":39,"noIndex":81},[],{"alt":381,"url":382,"width":383,"height":384,"responsiveImage":489},{"srcSet":490,"webpSrcSet":491,"sizes":476,"src":492,"width":478,"height":479,"aspectRatio":480,"alt":381,"title":393,"bgColor":394,"base64":493},"https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=448 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896w,https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=3&fit=crop&fm=webp&w=448 1344w","https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFhISGg4NGRYNDhUNEBYYFxoZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAIDB//EABwQAAICAgMAAAAAAAAAAAAAAAIDAAEEIREVUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABYRAQEBAAAAAAAAAAAAAAAAAAEAAv/aAAwDAQACEQMRAD8A1Z2SVHqpDsDG+OIyaRtkLxF+SSalL4+YZt3UJclQi3VQiDVr/9k=",{"_modelApiKey":95,"id":495,"category":496,"excerpt":497,"image":498,"title":510,"slug":511,"publishTranslation":39,"noIndex":81},"UN7YWbFQQcCkAG32CIRKJg",[],"\u003Cdiv data-test-render-count=\"2\">\n\u003Cdiv class=\"mb-1 mt-6 group\">\n\u003Cdiv class=\"flex flex-col items-end gap-1\">\n\u003Cdiv class=\"flex justify-start opacity-0 group-hover:opacity-100 group-focus-within:opacity-100 transition\" role=\"group\" aria-label=\"Message actions\">\n\u003Cdiv class=\"text-text-300\">\n\u003Cdiv class=\"text-text-300 flex items-stretch justify-between\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Matcha is everywhere. But does it really replace coffee — or is it simply something else?\u003C/p>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The difference isn't just in the amount of caffeine. It's in how you feel the energy — and how long it lasts. Here's what actually happens in your body with each one.\u003C/p>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>",{"alt":499,"url":500,"width":501,"height":502,"responsiveImage":503},"A matcha latte and a black coffee side by side","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png",1692,929,{"srcSet":504,"webpSrcSet":505,"sizes":476,"src":506,"width":478,"height":479,"aspectRatio":480,"alt":499,"title":507,"bgColor":508,"base64":509},"https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=448 112w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&w=448 224w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&w=448 336w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448 448w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=1.5&fit=crop&w=448 672w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=2&fit=crop&w=448 896w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=3&fit=crop&w=448 1344w","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&fm=webp&w=448 112w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&fm=webp&w=448 224w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&fm=webp&w=448 336w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&fm=webp&w=448 448w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=1.5&fit=crop&fm=webp&w=448 672w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=2&fit=crop&fm=webp&w=448 896w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=3&fit=crop&fm=webp&w=448 1344w","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448","Matcha vs. coffee — two cups, two different kinds of energy","#89633a","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRCgoLDhgQFRkNDhUVEBUUGh0ZGCIVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QGC8oIhw7Oy87Ly8vLy8vLzsvLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAACAAMH/8QAHBAAAQQDAQAAAAAAAAAAAAAAAgABBAUDEUEx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A1mVJAQ9VR2IDF33SUyIL4/UWrsZRNO/FMwV1gOV3Z1EK+CAG+nUQH//Z","Matcha or Coffee","matcha-or-coffee-not-a-competition-just-a-difference",1777203573293]