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The reason is simple: ceremonial grade is not an official Japanese standard. Here are five things that actually matter when choosing matcha.\u003C/p>",{"blocks":102,"links":103,"value":104},[],[],{"schema":105,"document":106},"dast",{"type":107,"children":108},"root",[109,114,118,128,132,134,140,143,148,152,156,160,164,168,172,176,180,184,188,192,196,200,204,208,209,213,217,221,225,226,230,233,237,241,245,249],{"type":110,"children":111},"paragraph",[112],{"type":113,"value":44},"span",{"type":110,"children":115},[116],{"type":113,"value":117},"Most matcha sold today as \"ceremonial grade\" doesn't deserve the label.",{"type":110,"children":119},[120,122,126],{"type":113,"value":121},"That's not cynicism — it follows from a simple fact: ",{"type":113,"marks":123,"value":125},[124],"strong","ceremonial grade is not an official Japanese standard.",{"type":113,"value":127}," Japan has no such classification. It's a marketing term invented by Western markets, now printed on packaging by just about everyone.",{"type":110,"children":129},[130],{"type":113,"value":131},"Which doesn't mean quality differences don't exist. It means the label alone tells you nothing.",{"type":133},"thematicBreak",{"type":135,"level":136,"children":137},"heading",2,[138],{"type":113,"value":139},"Five things that actually matter",{"type":110,"children":141},[142],{"type":113,"value":44},{"type":135,"level":144,"children":145},3,[146],{"type":113,"value":147},"1. Region",{"type":110,"children":149},[150],{"type":113,"value":151},"Not \"Japan\" — that's not enough. Matcha has regions the way wine does.",{"type":110,"children":153},[154],{"type":113,"value":155},"Uji, south of Kyoto, is the reference point. Over 800 years of tea gardens, a specific microclimate, generational knowledge passed between farmers. It's where Ippodo, Marukyu Koyamaen, and every serious Japanese tea house trace their standards.",{"type":110,"children":157},[158],{"type":113,"value":159},"Matcha from Nishio, Kagoshima, or Shizuoka can be good. But Uji is Uji.",{"type":135,"level":144,"children":161},[162],{"type":113,"value":163},"2. Cultivar",{"type":110,"children":165},[166],{"type":113,"value":167},"Most mass-market matcha is a blend — a mix of leaf varieties for consistent flavour year to year. Not necessarily bad. But single-cultivar matcha has a more distinct profile.",{"type":110,"children":169},[170],{"type":113,"value":171},"Samidori: vivid green colour, smooth umami, no bitterness. Gokō: intense sweetness, deep flavour. Okumidori: earthy, complex.",{"type":110,"children":173},[174],{"type":113,"value":175},"If a seller can't tell you the cultivar — that's information in itself.",{"type":135,"level":144,"children":177},[178],{"type":113,"value":179},"3. Harvest",{"type":110,"children":181},[182],{"type":113,"value":183},"Ichibancha — first spring harvest. The youngest leaves, highest L-theanine, highest chlorophyll. Limited quantity, higher price.",{"type":110,"children":185},[186],{"type":113,"value":187},"Later harvests are cheaper and more bitter. They're rarely labelled as such.",{"type":135,"level":144,"children":189},[190],{"type":113,"value":191},"4. Milling",{"type":110,"children":193},[194],{"type":113,"value":195},"Granite stone mills, low speed, small batches. One mill produces around 40 grams per hour. The slowness is deliberate — heat from faster milling destroys the aromatics.",{"type":110,"children":197},[198],{"type":113,"value":199},"Industrial matcha is milled faster. The difference shows in colour and taste.",{"type":135,"level":144,"children":201},[202],{"type":113,"value":203},"5. Lab testing",{"type":110,"children":205},[206],{"type":113,"value":207},"Mandatory for all food imports into the EU. A serious seller has the certificates and shows them without hesitation. Pesticide and heavy metal documentation isn't a bonus — it's the minimum.",{"type":133},{"type":135,"level":136,"children":210},[211],{"type":113,"value":212},"What this looks like in practice",{"type":110,"children":214},[215],{"type":113,"value":216},"Good matcha is vivid green. Not olive, not yellowish. Colour is the simplest indicator of freshness and leaf quality.",{"type":110,"children":218},[219],{"type":113,"value":220},"Good matcha isn't bitter. Bitterness when drinking with water means either low quality or water that's too hot. Use 70–80°C — never boiling. Quality first-flush matcha is naturally creamy and slightly sweet.",{"type":110,"children":222},[223],{"type":113,"value":224},"Good matcha costs between €25 and €40 for 30g. That's roughly €1.20 per cup. Cheaper matcha is cheaper for a reason.",{"type":133},{"type":135,"level":136,"children":227},[228],{"type":113,"value":229},"MiMA",{"type":110,"children":231},[232],{"type":113,"value":44},{"type":110,"children":234},[235],{"type":113,"value":236},"MiMA Matcha is sourced directly from Uji, Kyoto.",{"type":110,"children":238},[239],{"type":113,"value":240},"Cultivar: Samidori. \nHarvest: ichibancha. \nMilling: granite stone mills in Kyoto. \nTesting: independent EU laboratory.",{"type":110,"children":242},[243],{"type":113,"value":244},"30g, 30€. 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data-start=\"347\" data-end=\"463\">At first glance, it’s the same green powder.\u003Cbr data-start=\"391\" data-end=\"394\">But the differences are real, measurable — and noticeable in the cup.\u003C/p>",{"alt":361,"url":362,"width":363,"height":364,"responsiveImage":365},"Pet smerov matche v različnih odtenkih zelene, od kulinarične do ceremonialnega reda","https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png",1671,940,{"srcSet":366,"webpSrcSet":367,"sizes":350,"src":368,"width":352,"height":353,"aspectRatio":354,"alt":361,"title":369,"bgColor":370,"base64":371},"https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=448 112w,https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&w=448 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1344w","https://www.datocms-assets.com/144498/1775572539-mima-matcha-different-grades.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448","Od rumeno-zelene do intenzivno zelene — barva ti pove več kot katerakoli oznaka na embalaži","#78a805","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFhISGg4NGRYNDhUNEBYYFxoZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAIDB//EABwQAAICAgMAAAAAAAAAAAAAAAIDAAEEIREVUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABYRAQEBAAAAAAAAAAAAAAAAAAEAAv/aAAwDAQACEQMRAD8A1Z2SVHqpDsDG+OIyaRtkLxF+SSalL4+YZt3UJclQi3VQiDVr/9k=","Not All Matcha Is the Same","not-all-matcha-is-the-same",{"_modelApiKey":95,"id":375,"category":376,"excerpt":377,"image":378,"title":390,"slug":391,"publishTranslation":39,"noIndex":81},"UN7YWbFQQcCkAG32CIRKJg",[],"\u003Cdiv data-test-render-count=\"2\">\n\u003Cdiv class=\"mb-1 mt-6 group\">\n\u003Cdiv class=\"flex flex-col items-end gap-1\">\n\u003Cdiv class=\"flex justify-start opacity-0 group-hover:opacity-100 group-focus-within:opacity-100 transition\" role=\"group\" aria-label=\"Message actions\">\n\u003Cdiv class=\"text-text-300\">\n\u003Cdiv class=\"text-text-300 flex items-stretch justify-between\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Matcha is everywhere. But does it really replace coffee — or is it simply something else?\u003C/p>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The difference isn't just in the amount of caffeine. It's in how you feel the energy — and how long it lasts. Here's what actually happens in your body with each one.\u003C/p>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>",{"alt":379,"url":380,"width":381,"height":382,"responsiveImage":383},"A matcha latte and a black coffee side by side","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png",1692,929,{"srcSet":384,"webpSrcSet":385,"sizes":350,"src":386,"width":352,"height":353,"aspectRatio":354,"alt":379,"title":387,"bgColor":388,"base64":389},"https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&w=448 112w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&w=448 224w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&w=448 336w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448 448w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=1.5&fit=crop&w=448 672w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=2&fit=crop&w=448 896w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=3&fit=crop&w=448 1344w","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.25&fit=crop&fm=webp&w=448 112w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.5&fit=crop&fm=webp&w=448 224w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=0.75&fit=crop&fm=webp&w=448 336w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&fm=webp&w=448 448w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=1.5&fit=crop&fm=webp&w=448 672w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=2&fit=crop&fm=webp&w=448 896w,https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&dpr=3&fit=crop&fm=webp&w=448 1344w","https://www.datocms-assets.com/144498/1775571844-matcha-vs-coffee.png?ar64=MTY6OQ&auto=compress&crop=focalpoint&fit=crop&w=448","Matcha vs. coffee — two cups, two different kinds of energy","#89633a","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRCgoLDhgQFRkNDhUVEBUUGh0ZGCIVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QGC8oIhw7Oy87Ly8vLy8vLzsvLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAACAAMH/8QAHBAAAQQDAQAAAAAAAAAAAAAAAgABBAUDEUEx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A1mVJAQ9VR2IDF33SUyIL4/UWrsZRNO/FMwV1gOV3Z1EK+CAG+nUQH//Z","Matcha or Coffee","matcha-or-coffee-not-a-competition-just-a-difference",1777203573041]